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Playboy Fragrance: a unique design for a blockbuster launch

The iconic American brand, Playboy, entrusted Coty Inc., one of the world’s leading fragrance houses with the worldwide launch of its perfume. For this international debut, Coty entrusted the development to Sleever International using Skinsleever® technology.

A first in the perfume world, the matt-shiny embossed effect reproduces a “metallic” feel. The goal was to achieve original differentiated packaging that would make a bold statement immediately. In all, the Playboy Fragrance features a range of eau de toilette and after-shaves in 50 and 100ml bottle formats