Innovation in the world of perfumery: an irresistible campaign with SLEEVER®

July 07, 2010

Parfums Cacharel launches Jellies: a deliciously irresistible collection featuring five delectable "barley sugar" bottles for five iconic fragrances.

Jellies are an explosion of colors and sensations presented in fun, hip, reasonably priced, miniature 20ml bottles:

• Tender pink for Anaïs Anaïs (Hyacinth - Jasmine - Sandal wood),
• Soft caramel for Noa (Blackcurrant - Peony - Incense),
• Red hot for Amor Amor (Citrus fruit - Lily of the valley - Vanilla),
• Intense violet for Amor Amor Tentation (Mandarin - Tiara blossom - Cedar wood),
• Incandescent coral for Scarlett (Pear - Honey - White musk).

Flawless 360° decor

The sleeve quickly emerged as a solution capable of providing 360° packaging. Comprised of two sleeves – one for the top and one for the body of the bottle, the spiral of the visual encapsulates both components....

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SKINSLEEVER® tactile varnish: a revolution by SLEEVER INTERNATIONAL

June 29, 2010

SLEEVER INTERNATIONAL is today unveiling a genuinely revolutionary solution and showcasing a new facet of its innovative capacity. This 3D-effect, developed by SLEEVER INTERNATIONAL, features a new packaging dimension, namely, sensoriality, whose overriding purpose is to stimulate the consumers' senses and thereby get closer to them. As a result the 3D-finish has become a major component of brand marketing strategy.

SKINLEEVER® tactile varnish: a unique, consummately delivered process

This effect resides on the Helioflex® printing process, developed by SLEEVER INTERNATIONAL, which calls upon the mastery of several different printing techniques. A single printing line suffices to successively carry out rotogravure, flexography and serigraphy. The high-quality finish can feature up to 14 colors. The 3D-effect is obtained by a special outer varnish that enhances and boosts the printing volume. The process is compatible with all types of films. The operation is carried out with such precision, within a few tenths of a millimeter, that the resulting finish is superlatively subtle.

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Exceptional collectors designed by Jean-Paul Gaultier

December 18, 2009

Seduce and surprise were the two goals announced by Jean-Paul Gaultier for his latest Collectible creations, and as the sumptuous packaging reveals, these objectives were reached, with a world first by Sleever International on 20 and 40 milliliter bottles.

SLEEVER® exalts the brand's universe

With two different gift sets, featuring a 20ml bottle of Classique for her and a 40ml bottle of Le Mâle for him, it was also the first time Sleever International had undertaken to work on such large formats for the brand.

This new limited edition is part and parcel of Jean-Paul Gaultier's strategy, which involves proposing unusual décors, already collectible, that are in perfect harmony with its brand image.

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