For DITA, the Collector saga continues with SLEEVER®

The Pernod-Ricard and Dita Group, proud creators of the premium lychee liqueur 18 years ago, decided some time back to launch the Dita by collection. As a result, the brand gained in much needed differentiation and originality on the Japanese spirits market. To mark the release of a collectible edition for bars, lounges and night-clubs, the brand calls upon some of the up-and-coming figures of fashion and design. SLEEVER INTERNATIONAL was the natural partner of this brand image operation. Thanks to the SLEEVER® solution and to the group's know-how, the visual created by artists fits the bottle's shape perfectly.

Combining two brand universes thanks to the SLEEVER® solution

After Nathalie Rykiel and Paul&Joe, this year it's the turn of the poetic and bohemian ready-to-wear fashion label, Manoush, to dress up the liqueur bottle with its distinctive hallmark pink and Indian- and Oriental-inspired patterns.

Guaranteed total success

For this project, SLEEVER INTERNATIONAL proposed an SI-PET-TG/050 film using 10-color rotogravure printing for optimum quality. These achievements are the work of SLEEVER INTERNATIONAL's full service offer, including graphic creation by the Sleever Studio which adapted the visuals to the demands of SLEEVER® technology. The extremely high-precision positioning, particularly of the different illustrations on the back and front, required expertise and accuracy. The know-how of DECOSLEEVE, a division of the SLEEVER INTERNATIONAL group devoted to custom packaging, made it possible to supply full turnkey service.

Today more than ever SLEEVER INTERNATIONAL stands out as a major component of spirit brands' marketing strategy.