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Sleever produces the ideal solution for Cadbury's new gum

Schweppes chewing gum brands, Hollywood in France, Trident in Spain and Stimorol in Northern Europe have been introduced in an innovative new spherical pack which will contain 70 pieces of chewing gum, instead of the 10 or 20 currently offered in conventional chewing gum packs.

“We chose Sleever International because of its reputation in the market for sleeves and sleeving equipment,” Fabien Guyot, Packaging Development and VO Manager at Cadbury Schweppes EMEA S&T Gum and Mints Division, says. “Sleever International responded perfectly to our need for a company which could work with us throughout the development process and give us the confidence that we were working with a supplier able to deliver technical possibilities and provide tamper evident packs.”