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Wyborowa vodka breathes fire over ice

Wyborowa, the star of Polish vodka, a Ricard brand, is launching a new limited edition at the end of 2007.

An edition that propels the brand into an unusual, contemporary universe and which outlines the distinctive character of this Polish vodka: the letter W refers both to the brand’s name and to the word, wodka, the Polish spelling of vodka. The limited edition bottle is draped in a full-length Sleever® , whose metallic ice-blue shades set off the deep-red W. To cap the exploit, for the first time Seelcap® remains one with the top after opening.