{"id":6370,"date":"2026-02-11T15:26:56","date_gmt":"2026-02-11T14:26:56","guid":{"rendered":"https:\/\/www.sleever.com\/?post_type=nouveautes&#038;p=6370"},"modified":"2026-02-23T14:55:51","modified_gmt":"2026-02-23T13:55:51","slug":"press-release-inventra","status":"publish","type":"nouveautes","link":"https:\/\/www.sleever.com\/en\/nouveautes\/press-release-inventra\/","title":{"rendered":"PRESS RELEASE &#8211; INVENTRA\u00ae"},"content":{"rendered":"\n<p><strong>Paris, February 2nd 2026<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sleever\u00ae and Avery Dennison\u00ae lay the foundations for tomorrow\u2019s smart sleeve label for the beauty industry and launch the INVENTRA\u00ae RFID product<\/strong><\/h2>\n\n\n\n<p>In response to the rapid evolution of distribution models, rising regulatory requirements, and the growing number of product references in the beauty and makeup market, <strong>Sleever\u00ae<\/strong> and <strong><a href=\"https:\/\/www.averydennison.com\/en\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Avery Dennison<\/a>\u00ae <\/strong>(NYSE: AVY) announce the launch of <a href=\"https:\/\/www.sleever.com\/en\/sleeve-marches\/inventra\/\">INVENTRA\u00ae<\/a> \u2014 an intelligent product that integrates RFID technology into the shrink sleeve label, designed to support the sector\u2019s future transformations.<\/p>\n\n\n\n<p>Unveiled as a preview at <strong>Paris Packaging Week<\/strong>, INVENTRA\u00ae reflects a shared conviction between the two partners: <strong>packaging is set to become a strategic vector for data, traceability, and performance<\/strong>, without ever compromising the aesthetic or industrial standards of brands.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Anticipating the needs of a transforming retail landscape<\/strong><\/h3>\n\n\n\n<p>In the Beauty universe \u2014 and particularly in makeup \u2014 the multiplication of references, the precise management of shades and seasonal collections, as well as the high sensitivity to theft and counterfeiting, place brands and retailers before new operational challenges. Currently, the industry loses approximately 10% of its inventory annually\u2014specifically 6.2% due to overproduction and 4% to spoilage and expiry.*<\/p>\n\n\n\n<p>RFID technology, already widely adopted in other retail categories (such as apparel), enables <strong>item-level identification<\/strong>, offering a more reliable view of inventory, improved on-shelf availability, and a significant reduction in stock discrepancies. For makeup products, these benefits represent a major potential lever for enhancing service, protecting products, and steering performance. <\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The sleeve label: a natural entry point for intelligent packaging<\/strong><\/h3>\n\n\n\n<p>Unlike solutions added on the surface, INVENTRA\u00ae is based on integrating RFID technology <strong>at the very heart of the sleeve label.<\/strong><\/p>\n\n\n\n<p>This technological choice makes it possible to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>preserve the visual impact and identity of the design,<\/li>\n\n\n\n<li>protect the RFID component from any manipulation,<\/li>\n\n\n\n<li>ensure enhanced tamper-evidence.<\/li>\n<\/ul>\n\n\n\n<p>This innovation brings together the key functions of the technology: decoration, information, and traceability.<\/p>\n\n\n\n<p>Leveraging its industrial expertise, INVENTRA\u00ae is compatible with production line speeds and with the technical requirements related to materials, complex shapes, and contents.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A long-term vision aligned with regulatory developments<\/strong><\/h3>\n\n\n\n<p>INVENTRA\u00ae is designed with future global requirements in mind regarding <strong>traceability, transparency, and circularity<\/strong> \u2014 including within the framework of the <strong>Digital Product Passport.<\/strong><\/p>\n\n\n\n<p>The solution aims to ultimately enable item-level digital identification of the product, supporting:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>regulatory compliance initiatives,<\/li>\n\n\n\n<li>anti-counterfeiting strategies,<\/li>\n\n\n\n<li>recyclability and circularity tracking projects,<\/li>\n\n\n\n<li>as well as future uses related to facilitating the purchasing act and product information. <\/li>\n<\/ul>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A structuring collaboration for the industry<\/strong><\/h3>\n\n\n\n<p>The collaboration between Avery Dennison and Sleever was supported by AB Agency, a consulting firm specializing in strategic business development and innovation<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Avery Dennison\u00ae<\/strong>, a global materials science and digital identification solutions company, contributes its design, testing and RFID inlay production capabilities at an international scale.<\/li>\n\n\n\n<li><strong>Sleever\u00ae<\/strong>, a reference player in sleeve labeling, structures the industrial integration of these technologies into solutions tailored to the specific requirements of beauty and makeup.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p> <em>\u201cThe beauty industry is currently losing nearly $5 billion annually* to supply chain inefficiencies and waste. That is a reality brands can no longer afford. INVENTRA\u00ae offers the industry a solution by integrating RFID intelligence directly into the sleeve label\u2014delivering 99% inventory accuracy without altering the product&#8217;s aesthetic. It is a data-driven solution for a market that demands both beauty and responsibility, in a controlled and scalable way.\u201d<\/em><br><strong>Maryna Grytsenko-N\u00e9non, Business Development Global, RFID Beauty &amp; Personal Care, Avery Dennison<\/strong><br><br><\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em> \u00ab <\/em><em>We are particularly proud of this new product developed jointly with Avery Dennison. It is the shared result of expertise and market knowledge \u2014 especially in beauty \u2014 between two innovative players. This product opens new perspectives and brings new functionalities in terms of security, traceability, inventory management, self-check-out, and consumer experience, with all the recognized advantages of sleeve label technology.  <\/em><em> \u00bb<\/em><\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Philippe MOREL, Sales &amp; Marketing Director Europe, Sleever\u00ae<em><\/em><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Toward a future standard for beauty packaging<\/strong><\/h4>\n\n\n\n<p>INVENTRA\u00ae is intended to evolve in close collaboration with brands and retailers. In a context where some major international retail players are beginning to shift their requirements toward increased item-level identification, Sleever\u00ae and Avery Dennison\u00ae anticipate a structural movement with the potential to transform industry practices in the long term. <\/p>\n\n\n\n<p>INVENTRA\u00ae thus positions itself as a <strong>foundational technological building block<\/strong>, designed to support the emergence of future standards in beauty packaging, aligned with market dynamics and the decisions of major stakeholders.<\/p>\n","protected":false},"featured_media":6368,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"cat-news":[120,119],"class_list":["post-6370","nouveautes","type-nouveautes","status-publish","has-post-thumbnail","hentry","cat-news-all-en","cat-news-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INVENTRA\u00ae, a RFID smart label for traceability and performance<\/title>\n<meta name=\"description\" content=\"Sleever\u00ae and Avery Dennison launch INVENTRA\u00ae, an RFID smart label dedicated to traceability and performance in retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleever.com\/en\/nouveautes\/press-release-inventra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INVENTRA\u00ae, a RFID smart label for traceability and performance\" \/>\n<meta property=\"og:description\" content=\"Sleever\u00ae and Avery Dennison launch INVENTRA\u00ae, an RFID smart label dedicated to traceability and performance in retail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleever.com\/en\/nouveautes\/press-release-inventra\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleever\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-23T13:55:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sleever.com\/wp-content\/uploads\/2026\/02\/vignette-news-flexostar-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sleever.com\\\/en\\\/nouveautes\\\/press-release-inventra\\\/\",\"url\":\"https:\\\/\\\/www.sleever.com\\\/en\\\/nouveautes\\\/press-release-inventra\\\/\",\"name\":\"INVENTRA\u00ae, a RFID smart label for traceability and performance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sleever.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sleever.com\\\/en\\\/nouveautes\\\/press-release-inventra\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sleever.com\\\/en\\\/nouveautes\\\/press-release-inventra\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sleever.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/vignette-news-flexostar-1.png\",\"datePublished\":\"2026-02-11T14:26:56+00:00\",\"dateModified\":\"2026-02-23T13:55:51+00:00\",\"description\":\"Sleever\u00ae and Avery Dennison launch INVENTRA\u00ae, an RFID smart label dedicated to traceability and performance in retail.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sleever.com\\\/en\\\/nouveautes\\\/press-release-inventra\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sleever.com\\\/en\\\/nouveautes\\\/press-release-inventra\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sleever.com\\\/en\\\/nouveautes\\\/press-release-inventra\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sleever.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/vignette-news-flexostar-1.png\",\"contentUrl\":\"https:\\\/\\\/www.sleever.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/vignette-news-flexostar-1.png\",\"width\":720,\"height\":360,\"caption\":\"INVENTRA RFID Sleever Avery Dennison\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sleever.com\\\/en\\\/nouveautes\\\/press-release-inventra\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sleever.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PRESS RELEASE &#8211; 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