Sleever, a Key Player in the Circular Transition in Packaging

An exclusive interview to be found in FULL BEAUTY SUPPLIERS, by Jean-Yves Bourgeois.

At the dawn of 2025, in a global context marked by geopolitical tensions and increasingly stringent regulations, Sleever continues to stand out for its resilience and forward-thinking vision.

In an exclusive interview with Jean-Yves Bourgeois, Éric Fresnel, President of the Sleever Group, reveals the key elements of the strategy that has enabled the company to establish itself as a global leader in sustainable and responsible packaging. Through this conversation, he explains how Sleever is committed every day to offering innovative packaging solutions that address ecological challenges while anticipating market demands.

Innovative and Responsible Leadership

Since its creation, Sleever has positioned itself as a key player in the packaging industry. With 13 production sites worldwide and an annual turnover exceeding 150 million euros, the company is committed to combining industrial proximity with sustainable innovation. This unique model allows it to remain agile in response to the constant changes in the market.

A Strategy Based on the Circular Economy

At the heart of this strategy is a clear vision: to integrate the principles of the circular economy into all stages of packaging production.

Through pioneering solutions such as Glassleeve® and Seelcap ONEGO®, Sleever confirms its commitment to packaging that is increasingly respectful of the environment.

Glassleeve®, an innovative solution that uses up to 50% recycled content, is a perfect example of this approach. Moreover, Seelcap ONEGO®, developed in collaboration with the French start-up Carbios, addresses the challenges of PET recycling, providing a sustainable alternative for securing wines & spirits.

Packaging that Evokes Emotion

What sets Sleever apart is not only its technological approach but also its ability to create packaging that tells a story, evokes emotions. As Éric Fresnel explains in the interview:

“Packaging is no longer just a container. At Sleever®, it embodies a strategy, a footprint, an emotion.”
This highlights the importance of emotional packaging, which allows brands to differentiate themselves in an ultra-competitive market, especially in the beauty sector.

FOCUS: A New Section Highlighting Tomorrow’s Leaders

Éric Fresnel’s interview is also part of the launch of the new format of the newsletter and its new section “FOCUS”, initiated by Jean-Yves Bourgeois, a key figure in industry press.

This section aims to shine a spotlight on the companies and key players shaping the future of packaging, beauty, and cosmetics.

Through this initiative, Jean-Yves Bourgeois highlights the leaders of an ever-evolving industry, with Sleever certainly among them.

An Invitation to Discover More

The full interview is a deep dive into the world of Sleever, its ambitions, and its innovative solutions that address tomorrow’s challenges.

A must-read for all industry players looking for responsible and creative solutions.

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