Sustainable packaging and circular economy: Sleever at Packathon 2025.

On December 4th and 5th, Sleever® participated in the 2025 edition of Packathon, organized by GEPPIA (Group of Process and Packaging Equipment Manufacturers for the Food and Non-Food Industries). This unique event brought together over 150 participants (professionals, startups, students, and industry leaders), all united with the same goal: to collectively imagine the packaging solutions of tomorrow.

Two days of collaborative innovation allowed us to rethink our model. This took place in a context where the packaging industry, often criticized, must now more than ever demonstrate its ability to innovate responsibly, both today and for the future.

At Sleever®, we don’t just talk about circularity, we build it.

That’s why our Director of Marketing and Circular Economy, Thomas Etien, actively participated in this initiative.

As a true expert, he shared our vision, sustainable innovations, and our ambition to transform packaging into a driver of change.

Thus, Packathon is not just an event: it is a laboratory for cohesion. It embodies what we champion every day at Sleever: the power of collaboration, skill-sharing, knowledge transfer, and the co-creation of tangible solutions to climate and regulatory challenges.

Together, around the “3Rs”: Reduce, Reuse, Recycle.

These pillars guided the discussions. They reflect a shared desire to evolve an industry that is often under scrutiny. The goal: to move towards an agile, lean, circular… and desirable industry.

In this dynamic, Sleever® is proud to have contributed to this forward-thinking exercise. With 50 years of expertise in designing eco-designed packaging solutions, cutting-edge technologies, and a comprehensive approach – from design to machinery, from materials to recycling – we are committed to shaping the future of packaging.

Anticipate rather than endure.

Finally, the Packathon also reminded us of an essential truth: the packaging of tomorrow is not something to be decreed, but something to be co-built through concrete and responsible initiatives. Sleever will continue to be a committed player, both a pioneer and a partner, in this systemic transformation that the industry is embarking on with current and future generations.

👉 You too, join the movement towards sustainable packaging. Let’s talk about it.

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