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Home Sleeve Label Functionalities Interactive connected Shrink Sleeves for Smart Packaging
Interactive connected Shrink Sleeves
for Smart PackagingIn a world where traceability, transparency, and interaction have become key expectations, the sleeve label is emerging as a smart digital carrier. With its extended surface and ability to incorporate contactless technologies, the sleeve becomes a vector for data, authentication, and enriched content, all while maintaining its aesthetic and technical functions.
Its flexibility makes it an ideal platform for embedding connected solutions, regardless of the technology used (RFID, QR code, datamatrix, NFC chip, watermark, etc.), all without compromising print quality or the recyclability of the packaging.
Secure, trace, authenticate: the invisible dimension of the sleeve
The sleeve label allows security features to be embedded directly into the packaging without the need for additional components or added industrial complexity. Whether through RFID or NFC chips, invisible inks, or unique serialized codes, these elements enhance product traceability at every stage of its lifecycle—from production to end-user.
They meet authentication requirements in sensitive sectors such as pharmaceuticals, cosmetics, and nutrition, while also ensuring product integrity through features like tamper evidence. By combining security with invisibility, the sleeve becomes an effective shield against counterfeiting, all while integrating seamlessly into production lines.
Know moreInform, engage, retain: an enriched experience
The connectivity offered by sleeve labels is not limited to invisible functions; it also enables a direct bridge between brands and consumers. By scanning a QR code, NFC chip, or printed tag, users instantly access enriched digital content: usage videos, advice, environmental commitment proofs, or even sweepstakes and loyalty programs.
This embedded digital interface transforms every product into an interactive medium, extending the consumer experience far beyond the point of sale. By meeting expectations for transparency and personalization, the sleeve label becomes a fully-fledged communication channel—serving education, trust, and customer engagement.
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