What if the sleeve label were the leading alternative to direct container decoration?

[News]

When we talk about decoration applied directly to the container — whether glass or plastic — we think of well-established solutions, but often limited by technical constraints: complex shapes, varied formats, production volumes… all of which hinder brands’ graphic creativity.

Today, brands are looking for more flexibility, visual impact, and environmental performance.

This is where the sleeve label stands out and positions itself as a credible and serious alternative.

Flexibility & limitless personalization

Unlike direct decoration, the sleeve label offers 360° full-body decoration, regardless of the container’s geometry or volume.

It also enables late-stage differentiation, to meet personalization needs as close to the market as possible.

At Sleever®, we support brands with high-impact visual and tactile effects: gradients, metallic finishes, textures, embossing… to create packaging that is unique and desirable.

Optimized recyclability

Our LDPET® and Crystal Wash® solutions for PET containers, and our LPPE® solution for PE containers, ensure clear material identification and facilitate sorting into the appropriate stream (certified by APR & EPBP).

The sleeve becomes a multi-functional medium: decoration, information, barrier… all while preserving a transparent primary packaging, which remains valuable for recycling.

On glass, it allows for easy separation of the decoration, without compromising yield or recycling quality — or even reuse.

A strategic lever for eco-design

The sleeve label is fully aligned with an approach to reduce impact and optimize resource use.

It enables:

• The integration of up to 50% recycled materials, certified by Recyclass®

• The preservation of the primary packaging, to maximize its value at end of life

• The optimization of the supply chain, by reducing the number of primary packaging references to manage

A decoration that follows the product throughout its life cycle — and into its next life.

The sleeve is fully integrated into a circular packaging approach, combining industrial performance, environmental responsibility, and marketing power.