PUREFEEL® : A unique paper-like texture effect for packaging that supports glass recycling.

In a market where heritage, visual excellence, and differentiation are essential, wine and spirits brands must combine authenticity, innovation, and sustainability. Packaging becomes a powerful tool for expression and added value, able to attract consumers both on shelves and in cellars while meeting new environmental requirements. In this context, premium packaging plays a strategic role in asserting brand identity, enhancing the product, and meeting the expectations of consumers seeking meaning and exclusivity.

A "paper-like" effect with a matte, luxurious finish

A soft and velvety touch

Endless visual and tactile effects

50% PCR recycled material certified by RecyClass

A sensory experience to elevate your bottles

PureFeel® transforms every bottle into an object of desire with its “paper-like” effect, refined matte finish, and soft, velvety, surprising touch. This 360° label decoration perfectly fits all bottle shapes, enabling rich visual and tactile expression—subtle or bold—according to brand intentions.

Combined with other effects, PureFeel® becomes a unique signature, creating a strong emotional connection between consumer and product while enhancing shelf and cellar presence.

PureFeel, a paper like effect shrink sleeve label solution for your wines & spirits bottles

PureFeel, a sustainable paper texture shrink sleeve label solution

An eco-designed solution for responsible packaging

Beyond its refined aesthetics, PureFeel® fully addresses the environmental challenges of the sector. It contains 50% post-consumer recycled (PCR) material certified by RecyClass and is designed without adhesives, facilitating removal and container recycling. Thanks to its opacity, it allows the use of recycled or tinted glass without compromising visual quality.

PureFeel® thus provides a concrete response to brands’ circularity demands while maintaining creative excellence and finish quality.