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High security measures for Camembert Président

Président, number one Camembert brand of the Lactalis group, is launching new packaging in total contrast to market trends in the form of a miniature cheese cover, thereby surpassing the competition and consolidating the brand’s market leadership.

The new packaging features a dome and a base, both of which are protected by Sleevercap®, designed by Sleever International.

A packaging concept already awarded by 'Oscars de l'Emballage' (with a special mention) and an 'Innovation award' from LSA Magazine in France.